Have you ever seen a set of before and after photos and thought to yourself, Wow, that product must really work! It’s difficult to find fault in a product’s effectiveness when the evidence is so compelling. Yet the hair loss industry has been duping consumers for decades with photographs that tell stories of extreme success, but are based in nothing more than sheer and utter deception.
Nowadays, most consumers are aware of photo-retouching software and understand that images can easily be manipulated and touched up to resemble something other than reality. However, when an ad proudly declares that the photos haven’t been altered in any way, what’s a consumer to think? The photos must be real, and therefore the product or service must really work! Read more ›
