UK hair product giant, Fudge, gave hair loss sufferers a big nod last month by taking on TBT-UK contributor Spencer (Spex) Stevenson as the brand’s online hair loss guru. In a world dominated by twenty-something female publicists and out of touch corporate marketing departments, someone at Fudge gets it! Catering to the 20% of men who begin losing their hair by the age of 21 and the 2/3rds who have noticeably thinning hair by age 35 is a brilliant strategic move for the company, probably even more brilliant than the brand realizes at this point.
Watch the clip:
Spencer Kobren‘s The Bald Truth is internationally syndicated through the GFQ Network
